Sam George, the Minister of Communications, Digital Technology and Innovation, has intensified his critique of DStv Ghana, accusing the pay-TV provider of disregarding Ghanaian consumers amidst escalating subscription costs.
In a forceful statement shared on social media, the Ningo-Prampram MP highlighted a clear difference in DStv’s approach to various markets, specifically comparing Ghana to Nigeria.
The Minister pointed out that MultiChoice, DStv’s parent company, swiftly reversed subscription price hikes in Nigeria following legal and legislative pressure. However, he noted, the same company continues to ignore growing public dissatisfaction and calls for fairer pricing in Ghana.
“In Nigeria, the government took them to court, the House of Representatives intervened, and they complied by suspending the price hikes,” George stated. “But here in Ghana, despite improved macroeconomic conditions earlier this year—including a 10% cedi appreciation, over 5% drop in inflation, and falling fuel prices—DStv still pushed through a 15% price increase in April.”
The Minister also revealed that DStv Ghana had privately proposed a controversial offer: to maintain current inflated bouquet fees if the revenue was retained within Ghana. George, however, flatly rejected this proposition. “That proposal makes no logical sense. Ghanaians are not fighting to keep money here—they’re fighting to pay fair prices,” he explained, in response to DStv’s rejection of his proposed 30% fee cut.
The MP emphasized that foreign corporations have for too long “fleeced” Ghanaians with little accountability. He declared a “RESET,” signaling a new era of public service dedicated to fiercely protecting the Ghanaian consumer. While expressing empathy for local DStv staff, he urged them to stand with the public in demanding fairness.
His message to DStv was unequivocal: “I remain open to constructive engagements—but only if they’re focused on price reduction. Anything else is irrelevant.”
DStv Ghana Responds: Price Cuts “Not Tenable”
In a statement issued on Sunday, August 3, DStv Ghana pushed back against the Ministry of Communications and Digitalization’s calls for a reduction in subscription fees. The broadcaster described the proposed 30 percent cut as “not tenable,” arguing that such a move could compromise service quality and sustainability.
DStv maintained that its pricing structure is influenced by various factors, including content acquisition, satellite infrastructure, and operational costs, which are largely dollar-denominated. The company insisted that any significant reduction would necessitate a broader policy conversation, implying that unilateral directives could disrupt their long-term viability in Ghana.
